Supply Chain Management Demystified

by: John M. McKeller


Abstract: Optimize your understanding of the essential supply chain management practices used by the best firms to gain competitive advantage. Written in an easy-to-follow style, Supply Chain Management DeMYSTiFieD is filled with best practices and proven techniques for success. This practical guide covers supply chain collaboration, planning, strategic sourcing, manufacturing, production, logistics, risk management, and performance metrics. Corporate social responsibility is also addressed. Detailed examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts.
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Book Details

Title: Supply Chain Management Demystified

Publisher: McGraw-Hill Education: New York, Chicago, San Francisco, Athens, London, Madrid, Mexico City, Milan, New Delhi, Singapore, Sydney, Toronto

Copyright / Pub. Date: 2014 McGraw-Hill Education

ISBN: 9780071805124

Authors:

John M. McKeller is a senior lecturer in the Wisconsin School of Business at the University of Wisconsin—Madison. Previously, he was director of the supply chain management programs in the School's executive education unit. His many years of experience in the supply chain management field include positions with Ralston Purina Company, General Dynamics–Convair, and Eli Lilly and Company. A graduate of San Diego State University, John also holds an MBA from Pepperdine University and a DBA in marketing management from the United States International University.

Description: Optimize your understanding of the essential supply chain management practices used by the best firms to gain competitive advantage. Written in an easy-to-follow style, Supply Chain Management DeMYSTiFieD is filled with best practices and proven techniques for success. This practical guide covers supply chain collaboration, planning, strategic sourcing, manufacturing, production, logistics, risk management, and performance metrics. Corporate social responsibility is also addressed. Detailed examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts.