MARKETING PLAN: REACHING THE CUSTOMER1010206MARKETING PLAN: REACHING THE CUSTOMERWe have set the stage for your company's potential to successfully enter and grow in a marketplace. Now we need to devise the strategy that will allow the company to reach its potential. Figure 6.1 highlights the major sections of the marketing plan. Let's look at each of these subsections in turn.
Andrew Zacharakis, Ph.D.; Stephen Spinelli; Jeffry A. Timmons, D.B.A.: Business Plans that Work: A Guide for Small Business, Second Edition. MARKETING PLAN: REACHING THE CUSTOMER, Chapter (McGraw-Hill Professional, 2011), AccessEngineering