Value Creation for Service Product

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Value Creation for Service Product
1011205Value Creation for Service Product
<emphasis role="bold">Introduction</emphasis> The bottom line for every company is not its short-term profitability but the value of its products in the eyes of customers, often called customer values. Short-term profitability reflects a company’s recent history and past strengths, but without everlasting enthusiasm from its customers, a company may not last. As a matter of fact, it is customers’ opinions that determine a product’s…
Kai Yang: Design for Six Sigma for Service. Value Creation for Service Product, Chapter (McGraw-Hill Professional, 2005), AccessEngineering Export