Brand Development and Brand Strategy

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Brand Development and Brand Strategy
1011205Brand Development and Brand Strategy
<emphasis role="bold">Introduction</emphasis> Famous brand names make a big difference in the marketplace. Figure 8.1 shows that several T-shirts are made of exactly the same fabric, the same style, and the same quality, but because they have different brand names, the retailing prices of these T-shirts are vastly different. A good b…
Kai Yang: Design for Six Sigma for Service. Brand Development and Brand Strategy, Chapter (McGraw-Hill Professional, 2005), AccessEngineering Export