The Culture for Innovation

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The Culture for Innovation
10102041010203 The Culture for InnovationJack Hipple
"Your business plan is what you are, but culture is who you are." —Gary Kelly, Chairman/President/CEO, Southwest Airlines, "The Southwest Culture: Our Secret Sauce," SW Spirit magazine, October 2012
What is "culture"? Why is it important? Does your organization care about its culture? Do you know what it is? Does your organization understand the impact of a given culture? Why mi…
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. The Culture for Innovation, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export