The Creative Corporation

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The Creative Corporation
10102041010203 The Creative CorporationThomas N. Duening
Introduction The modern era of global competition has introduced a new imperative for corporate innovation. Innovation is often cited today as a primary source of competitive advantage regardless of industry or national identity. A Google search on the terms "innovation imperative" returns no fewer than 60,000 hits.1 Clearly innovation is shaping the modern economy, but was it ever not so? Perhaps our generation suffers from…
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. The Creative Corporation, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export