Innovation and Neuroscience

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Innovation and Neuroscience
10102041010203 Innovation and NeuroscienceEllen Di Resta
Introduction The astonishing pace of technological and macroeconomic change is requiring that companies innovate continuously. Most companies are good at optimizing their current product development processes continuously, but innovation is not the same as product development. Few would argue that, however, many organizations try to embed innovation into existing product development processes and expect different results. This seldom works. Innovation is doing something new that adds value to the organization. What is new c…
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Innovation and Neuroscience, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export