Quality of Ideas

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Quality of Ideas
10102041010203 Quality of IdeasBrett E. Trusko and Praveen Gupta
Introduction The 21st century has become a century of an experience economy, mass customization, "real-time" marketing, shortened product life cycles, and co-creation with customers. This requires better and more frequent innovations that are profitable and enjoyable. Performance of Apple, Google, and Facebook shows that customer-friendly innovations are profitable innovations. Social media and the Internet are making concept-to-commercialization cycle times shorter, approaching innovations in real time for the service sector…
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Quality of Ideas, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export