Types of Innovation

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Types of Innovation
10102041010203 Types of InnovationVern Burkhardt
Introduction Most businesses operate in an environment of ever growing uncertainty and are subject to being blind sided by the entry of new competitors, price competition, technology advancements, the "next best thing" being introduced into the marketplace, societal trends, global competition, and a myriad of other possibilities that disrupt their current strategies. In the face of uncertainty the natural tendency is to retreat, seek to increase efficiencies, and reduce costs. For a period of time this approach may serve shareholders' and…
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Types of Innovation, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export