Crowdsourcing isn't a single strategy. It's an umbrella term for a highly varied group of approaches that share one obvious attribute in common: they all depend on some contribution from the crowd.
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Crowdsourcing: Tapping into the Talent of the Crowd
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Crowdsourcing: Tapping into the Talent of the Crowd, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export