Product Manager's Desk Reference, Second Edition

by: Steven Haines


Abstract: Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With ever-expanding globalization and increasingly fierce competition, the stakes are higher than ever—and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The book is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to: * Choose and justify which products to build * Plan for their profitable creation and deployment * Develop and launch them * Manage them once they enter the market * Gracefully retire them and replace them with new products * Efficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.
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Book Details

Title: Product Manager's Desk Reference, Second Edition

Publisher: McGraw-Hill Education: New York, Chicago, San Francisco, Athens, London, Madrid, Mexico City, Milan, New Delhi, Singapore, Sydney, Toronto

Copyright / Pub. Date: 2014 Steven Haines

ISBN: 9780071824507

Authors:

Steven Haines is among the world's top experts in product management. He is the founder of Sequent Learning Networks, a global training and advisory services firm based in New York City. He is also the founder of the Product Management Executive Board, a professional association of senior executives who share a common bond in their quest for product excellence. Haines is the author of Managing Product Management and The Product Manager's Survival Guide.

Description: Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With ever-expanding globalization and increasingly fierce competition, the stakes are higher than ever—and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The book is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to: * Choose and justify which products to build * Plan for their profitable creation and deployment * Develop and launch them * Manage them once they enter the market * Gracefully retire them and replace them with new products * Efficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.