Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager

by: Steven Haines


Abstract: The world of business is moving at breakneck speed. More is being demanded of everyone—with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience—whether you're a novice product manager or seasoned Product Management leader—you'll find everything you need to make consistent positive impacts on your business. With this book in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically—n a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one today and you will be well ahead of your competition—nternally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now—so you can succeed well into the future.
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Book Details

Title: Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager

Publisher: McGraw-Hill Education: New York, Chicago, San Francisco, Athens, London, Madrid, Mexico City, Milan, New Delhi, Singapore, Sydney, Toronto

Copyright / Pub. Date: 2013 Steven Haines

ISBN: 9780071805469

Authors:

Steven Haines is the founder of Sequent Learning Networks and the Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven's books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape. Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software and technology. Further, he spent 12 years as an adjunct professor at Rutgers University's business school.

Description: The world of business is moving at breakneck speed. More is being demanded of everyone—with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience—whether you're a novice product manager or seasoned Product Management leader—you'll find everything you need to make consistent positive impacts on your business. With this book in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically—n a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one today and you will be well ahead of your competition—nternally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now—so you can succeed well into the future.